About RIP to the CMO

Hi, my name is Danny Denhard, I am the author and presenter of RIP to the CMO, I also run StartGrowth. I am a Business and Growth lead, with over 19+ years experience in Marketing.

I have worked agency side, Marketing Director & Lead in-house and had my own full stack consulting firm helping challenger and start up brands. Currently I am a Growth Director and responsible for a successful market leading Crowdfunding Business.

RIP to the CMO is a resource to help Marketing teams, Marketing Departments and help Marketing from performance hell and “channel to channel to channel” marketing to become the strategic lead in firms.
Otherwise Experience, Growth and Product will continue to consume Marketing team members and unbundle Marketing’s influence.

Contact me

Email – danny at riptothecmo.com – Add me on LinkedIn


“Advertising became the only way to grow”

Anonymous CMO – Submitted via Email

I had to hire more and more people, I had to chase performance marketing

Marketing Director – Large FMCG Brand